After the Muslim Ban JFK Airport incident as well as Kalanick’s support for President Trump. the #DeleteUber campaign caused over two hundred thousand people to delete their Uber app.^[27] Although this only makes up for 0.5% of Uber’s monthly app users, the impact is still significant because it portrays how the movement against Uber made a difference in app downloads and spread quickly enough to do so in a matter of days. ^[28]