On February 28th, 2017, a video^[33] was posted online exposing Uber CEO Kalanick arguing with an Uber Black driver over the drop in pay rates for the drivers. He was filmed responding to the Uber Driver “Some people don’t like to take responsibility for their own shit. They blame everything in their life on somebody else. Good luck!”^[34] Kalanick later made a public apology, acknowledging that he needed to “grow up.”^[35] This video was promptly posted to Youtube and spread across other media platforms as the outrage from the public grew.